Use social media to build viewership and develop deeper engagement with your audience. Using social media is a great way to help your fans promote your channel. Make sure to track engagement from these sites, and use analytics to identify which sites users are coming from to watch your videos.
Google+ is a great way to engage with your fans. Using the “circles” feature, you can post messages and updates that are specific to their interests or needs. Whether your viewers “follow”, “like”, “plus”, or “subscribe”, social networks can have a big impact on driving traffic to your channel.
In addition to social media, blogs and other sites can drive views to your channel. There are tons of sites and blogs that are always looking for great content to write about or feature. Make it easy for them to promote your videos by reaching out to them with great content that’s relevant to their audience.
To start, create a blog Roll. A blog Roll is a list of contacts that could help you promote your videos. It should include sites, blogs, online influencers, and online communities that are relevant to your channel. Build your blog roll by tracking where people are talking about or sharing your content. Set Google alerts for your channel name, character names, and any other keywords specific to your videos. It will help you identify places where you videos are appearing or being discussed across the web. Use blog directories such as Google blog search, Technorati, and Alexa to find blogs and sites that are relevant to your type of content, and find niche sites that could be relevant to specific videos you produce. Use your blog roll to send brief, personalized emails to appropriate contacts.
Here’s a recap of tips to help build your audience: Track engagement and referral traffic from social media sites, create and maintain a blog roll for your channel, and perform outreach to relevant blogs, sites, and online communities.
If you’d like to learn more about audience development and social media, visit YouTube creator playbook here.